|
|
Reach
the tourist market...
The
Stellenbosch Wine Route Brochure is the official brochure
of the new Stellenbosch Wine Routes. The brochure list
approximately 100 wineries of the Stellenbosch and Helderberg
wine region.
The circulation have increased in 2003 with 50,000 copies
to 200,000 copies making it the largest distributed Stellenbosch
wine and information guide.
The guide consist of the following sections: Guidelines,
History, General Information, Shopping, Restaurants, Accommodation,
Wine Exporters, Wine Styles, A-Z listing of Stellenbosch
wine farms.
A recent study performed by Dr. Johan Bruwer of the University
of Adelaide showed that the Stellenbosch Wine Routes brochure
is the second most important source of information (after
word of mouth) for tourist planning a visit to Stellenbosch
and its wine farms. This result confirms the importance
of the Stellenbosch Wine Routes brochure in the wine tourism
market.
The Stellenbosch Wine Routes brochure offers the most
comprehensive information on Stellenbosch Wineries to
enable tourists to best plan their visit to wineries in
Stellenbosch. They use the same source to find accommodation
and plan other activities in and around Stellenbosch.
Our strategic partners and main sponsors, American Express®
Cards and South African Airways, offer additional exposure
to our members, our town, its wine routes and advertisers
and stimulate wine tourism to Stellenbosch. Our partners
use our brochure as only reference to the region.
We have a definite marketing strategy and vision, which
not only benefit our members, but also our advertisers
and Stellenbosch in general. The new Stellenbosch Wine
Festival is only one such example where we promote Stellenbosch,
our members and advertisers. We also promote our advertisers
on the festival and wine route Internet web sites.
Our marketing strategy focuses on attracting both local
and international wine tourism.
Our advertising rates are more affordable that most other
publications and we print & distribute 200,000 copies
annually, making it the widest distributed wine route
brochure in the country.
The brochure is distributed at each member wine farm,
advertisers and to all major tourist centers. It is also
mailed to those who request a copy by phone or through
our web site and members.
Our maps are well developed and are often the preferred
map for visitors to the wine routes. Our maps are also
regularly published in partner magazines and brochures.
We have been promoting Stellenbosch and its wine routes
for many years and have become a trusted source over the
years.
You are invited and welcome to advertise in the brochure.
|
